Monthly Archives: July 2015

Volunteering with the Canadian Produce Marketing Association

The founder of the fresh produce company CDS Foods (formerly CDS Brokers), Cesare Della Santina works with growers across the United States, South America, Mexico, and Europe. Cesare Della Santina also participates in professional produce organizations, including the Canadian Produce Marketing Association (CPMA).

From its headquarters in Ontario, CPMA depends on volunteer efforts to lead its committees and help make decisions to guide the produce industry. These committees include areas such as corporate development, education, food safety, and marketing and promotions, as well as the organization’s board of directors.

A volunteer term of service for these committees lasts one year. Volunteers must hold membership in CPMA. Through their service on one of the association’s committees, they gain experience in a group decision-making process and have the opportunity for personal growth.

The CPMA represents fresh produce businesses across Canada. For more information about the work of the association or to learn more about volunteering, visit


Beautiful Churches Around the World

The founder of CDS Foods, Cesare Della Santina originally launched the company as a brokerage, then expanded into importing produce, beginning with garlic and expanding to other foods, including dragon fruit and Asian pears. In his free time, Cesare Della Santina likes to travel and enjoys visiting churches and monuments. Travelers interested in visiting historic and beautiful churches have many options, among them:

1. Las Lajas Sanctuary: This Neo-Gothic cathedral is perched precariously above a deep river gorge in southern Colombia. Built between 1916 and 1949, the church was designated a minor basilica by the Catholic Church.

2. La Sagrada Familia: Created by Antonio Gaudi, this surrealist cathedral is one of Barcelona’s most recognizable architectural works. It is still under construction after more than 130 years.

3. Duomo: The fourth-largest church in the world, Milan’s Gothic cathedral took more than five centuries to complete. The construction includes 135 marble spires and more than 3,000 statues on the exterior alone.

Differences Between Traditional and Westernized Chinese Cuisine

With years of experience in the produce business, Cesare Della Santina currently manages his own company, CDS Brokers, an importer of produce from all around the world. In his free time, Cesare Della Santina enjoys cooking, with a preference for Asian cuisines.

Americans love Chinese food – but most are eating a Westernized version rather than tasting authentic Chinese cuisine. One major difference is that American Chinese food is mostly fried in a wok or a deep fryer, while traditional Chinese food is cooked in many ways, including stewing, braising, steaming, and boiling. Breaded and deep-fried fare is not typically found in China – this is an American construction.

Beyond the difference in cooking methods, American Chinese food often incorporates different ingredients, and meals are usually focused on meat with rice and vegetables as sides. In traditional Chinese cuisine, vegetables, rice, and noodles are often the main course. Furthermore, Westernized Chinese cuisine uses ingredients not found in traditional cuisine, including carrots and onions. Authentic Chinese cuisine also draws on a greater array of spices, while American Chinese food focuses primarily on salt and sugar.